Why am I creating Food experiences?
People are aware and have a lot of information. There are many websites and books and campaigns by experts instructing them about what they need to be doing. But people are settled into a pattern and are resistant to having it disrupted.
For those who are in a “coma” about the way they eat their food -
The food challenge are meant to disrupt the way they do things. To force them to do things differently, in a way that inadvertently is more sustainable.
These challenges could go on food and cooking websites. Be a part of a larger campaign. There are many mainstream champions of the cause like BBC, famous chefs like Jamie Oliver, Gordon Ramsay etc., campaigns like “Love Food, Hate Waste”.
For those who are aware and asking for an experience -
This performative dinner is in itself a provoking, controversial experience that is meant to reiterate things they know and pull them to the foreground.
If they cannot be convinced by the argument then maybe by the taste and experience.
